IUGA is an activewear brand set up by a group of young and passionate active-living advocates, with a clear mission in mind:
inspire you to go active.
In IUGA, we truly believe Life is a Journey, and that meaning our lives is not only about the transcendence of performance or extending our physical boundaries each time. We believe it is more important how you can connect and voice with your innerself during your daily rituals while enjoy every moment during the process. Comfort is our core principle at IUGA. We boldly state that we rather provide nothing if we cannot provide exceptionally comfortable wearing experiences. With ongoing fabric innovations, in-depth customer insights, and thoughtful product designs, we pay attention to the smallest details of each move during any practice moment and how to empower people to do all kinds of physical activities. Whether it is for daily wear, sports competition, or daily practice, there is always one fitting design for your moves. For example, our squat-proof leggings are made with exclusive non-see-through fabric that allows you to move without any restrictions, our ultra-soft and four-way stretching fabric provides extreme comfort, and you can discover more innovations at IUGA.
We sincerely wish that IUGA products not only provide you with comfort in different physical activities but also allow you to enjoy every activity in life. Therefore, you can fully immerse yourself in what you do, think, and feel. It makes you think about the meaning behind every move, stretch or pose. Our belief in comfort-activewear helps inspire people to achieve their goals by being active and growing their inner-selves.
We provide nothing but comfort.
We help you to connect with your innerself through comfort.